What If...

WHAT IF....


From,
eerie and creepy
faces and emotions
experiences
outdoors

We then began to explore problems in Leeds to then solve it as a group.

Our initial gut reaction as a group was to look at 'homelessness' as a problem in Leeds. We had all seen homeless people in Leeds, it seemed to be a problem and it fitted all of our categories. We began to research into 'homelessness', we thought that organising a campaign to make people aware of 'homelessness' and also perhaps that lead onto help solving those, or helping those who need help would be a good start.
However, another problem in Leeds seemed to be more appropriate to solve and also more fresh.

PEOPLE IN LEEDS AREN'T HAPPY ENOUGH (which then narrowed down to students at the college of art need a smile put on their face)

We made a sandwich board that said 'Could you be happier?' on it, entering the streets of Leeds, we approached the general puplic.

Jo and Ben were questioning people, whilst Matt advertised our problem by wearing the sandwich board, I documented the activity my photographing people smiling and generally just taking record.


We found, just by talking to people we could put a smile on their face.
Out of 128 people, 100 said they could be happier, 28 said they couldn't.

Evaluating this primary research, it showed that people could be happier, we could try and do that for them, even for a second.

One of the questions Jo and Ben asked the general puplic was, "what makes you happy?", frequently the answer was "food". We thought this would be a good place to start with our campaign. Handing out small bags of Haribo seemed to be the best solution, bit of sweet!

We originally were going to base our problem with Leeds overall, but after considering time and effectiveness, we thought it would be better to target a smaller audience, we focused solving our problem for people within the College of Art.

We then looked at sending out a small, cheery message to make people smile. There were ideas that looked at how people could get two cards and then pass one of them along, as in, spreading each others happiness. The cards could also be given out along with a little bag of Haribo. We aimed to make people smile/happier, photographic evidence shows that our cards and sweets did this.

PROBLEM:
Our audience was too big, we needed to narrow it down to approach our audience more realistically and effectively.

Basing our decision on availability and realiance we focused our audience down to students from 'Leeds College of Art'. This meant we could really focus properly on a set audience, resolving as effectively as we possibly could.

HAND OUT HARIBO TO STUDENTS OF LEEDS COLLEGE OF ART.

THE CARDS

I feel our campaign worked well in achieving what we aimed to achieve. We set out wanting to make the students of 'Leeds College of Art' smile/happy. Our resolution may have been simple but it seemed to resolve the problem. Photographic evidence shows the smiles on people's faces after receiving the Haribo and little card. We also handed out sweets during our first crit, they seemed to be enjoyed and brought few smiles on peoples faces.

In a way,
HARIBO WORKS.