I produced the packaging properly, I wanted to go for the simple look because I felt the intense eye colour, pattern would be enough for the packaging. I didn't want too much going on. I realised that the video was mainly focusing on pupils dilating, not just eyes themseleves, therefore, it would be effective to somehow relate the cover to the contents of the dvd itself. I used one of the facts that were in my research, this would draw the viewers attention as it may be something not everyone knows, or pays attention to. This would then lead on to the video itself, one hundred seconds looking at dilating pupils.
I feel this packaging worked better than the last because of its precision and cleanliness. It looked more sharp then the previous packaging, I wanted the packaging to be quite simple because if the film itself were to be distributed, it would perhaps slot into a newspaper, or just be posted? Nothing too large or complex, the complexity is in the short film.
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