Message and Interpretation

Due to the feedback I got from my three posters, that basically stated how my posters were quite hard to understand and didn't communicate the point I was wanting to make, I decided to take a completely different approach.

We had two weeks to produce a ten editions of a chosen mail shot, that was linked to our posters, in terms of the topic and their style (however not the style in my case). The mail shots were to be a specific envelope size and that were able to fit through a letter box, and naturally arrive safe and in one piece at the chosen address.

I was stuck as to how to communicate my topic, being, not to stereotype young people. I spend a lot of time thinking of how I could do this. I had decided that my mail shot would contain a poster or some way of persuading the audience, with my design containing image and text inside. I realised I had to use a phrase that explored my topic, I came up with "He must've been pissed when he graduated with an MD in Medicine". The approach I took when thinking about this, was based around sarcasm, I didn't just want to write out, don't stereotype, I wanted it to be sarcastic/clever. I drifted away from the colours I had used for my posters, I felt the green and white looked more clinical than educational?

I had seen the navy and orange on a few university websites and thought they went well together, I had also learnt in my visual language lecture on colour that orange and blue were complimentary colours. This could maybe communicate positivity, which is what I was trying to say. This was the design I came up with for the poster that opened out in the envelope:

I printed them out onto matt paper, double sided to that when you opened the envelope the small poster inside was on the same paper, it just folded out. I wanted them to be simplistic and straight to the point, not to complicate the subject further.

I then had my final briefing with a tutor and a selection my students where I had to present my posters first and then my mail shots. The feedback I got from that was good and bad. The preferred pieces of graphic design were actually the posters I had done before, and it was suggested that I keep on with their style/design and develop them further into the mail shots, not my new design. I did feel a bit drained as I spent two weeks thinking and creating a new design but at the same time, relieved that my posters weren't as bad as I thought they were after getting my first set of feedback. This is the new mail shot I created after the final crit: