I had a week to produce this brief, which was to design and present 3 posters that communicated a chosen statement/fact from our previous article we had studied. One poster was to be purely image, the other purely type and the third a combination of image and type. All were to be printed on an appropriate stock that also counted as one of the 3 colours we were allowed to use.
We were advised to come up with an idea quite quickly and just work on that, seeing as we didn't have that much time to do it. I thought about how I could render a common, alcoholic image into trying to communicate how not all teenagers equal a bottle of vodka. I had previously seen an 'absolut vodka' that had been altered, I decided to work with that.
ABSOLUT ARMY? - contrasting, but does it communicate the fact that teenagers shouldn't be stereotyped?
ABSOLUT PATRIOTISM - I thought this worked better, as it works as a phrase, but the spelling of 'absolute', alters the image's look as a whole.
These were the 3 posters I produced, using a bottle of 'absolut vodka' as my main image focus, and the correct type that also relates to the brand. To clarify my point of the poster, I included the two facts that basically imply that not all teenagers are charged with bottles of vodka.
Monday, 9 November 2009
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