Thursday 13 May 2010

speaking from experience, which is which






These are the backs of the flyers. I was quite stuck for a while with what should be on the back of them, I wanted to have something else on the back of the flyers even if it was small just so they weren't complete replicas of the posters. Even though this particular design is quite visual, the boldness and clarity of it should run through all of the range. Anyway, I thought about including the phrase that was said to me when I was questioning current first years, but the only one that worked a little better than the others was the milk&pint one;
"I guess I do need milk cause the one in my fridge has been like rotting in there for ages"
This was a little colloquial but I think that it is appropriate when attacking my particular audience. It was quite quirky but at the same time, some of them were just a bit dull and seemed unnecessary,
"I really want this top, but I should probably buy some healthy food"
These messages seem already obvious through the images themselves.
I guess my message to the first years is quite simple, to prioritise and not always buy things you want but things you need. I was bombarded with loads of flyers/poster/information etc... so I want to keep my products simple and easily acknowledgeable. I think the little phrase, 'resist the temptation' does enough, it sums up the message into three words that compliment the imagery on the other side.

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