boards, first ones

I referred back to the sketchy piece of paper I got from Lorenzo during our talk about where my work is and where it should go. One of the discussions was about the boards, I found it very useful to do a few rough sketches of them first, to get a rough idea of the layout/design and also the contents.

  

The first board I think will have the bottles on it. A large, clear photograph to address my brief simply to the point, to get my point across. Also, this enables my first board to be colourful and eye catching. I want as little text as possible on each board. 

FOIL BLOCKING

 

I have always wanted to either foil block or spot varnish onto my final posters. Here I tested out foil blocking with the old logos I was going to use. The reason I decided to go with spot varnish over foil blocking was so ensure that the colour remains consistent throughout the posters design. The poster only contains one colour and stock. If I were to use spot varnish, I could keep the right colour, but also get the shiny, smooth finish I would like. 

Unfortunately the spot varnish available to me doesn't have the strongest effect, although I could state it is what I want, after seeing the effect of the foil blocking, I think it's a really nice print effect I need to use. 

If I'm going to use foil blocking, I think I'll use it on the logo, top centered image. I need to decide what colour to use, one colour running consistently throughout? Perhaps a multi tonal colour, rainbow?

the bottle

When it came to the bottle design, I thought about how it could be placed on the bottle. 

I think I want the bottle to look good individually, but also as a range, photographed together. It would look quite sharp and clean if all the heads lined up together when the bottles were in a line, I thought about having the label skimmed along the bottom of the bottle, however, I want to be able to produce this myself and photograph it nicely, and the label wouldn't stay up. 

To ensure my product looks clean and professional, and also works nicely, I decided to go for a classic belly band, with a simply bottle style. 

I had looked at different bottle styles in the shop, but the 'This Water' one seemed to work the best.

I will be printing onto actual belly bands, these are just mock ups to test out how they look on bottles.

I think I need to experiment with a contrasting colour that can sit somewhere on the bottle's design? Maybe a strip of colour behind the type? Something bold, at the moment I'm not sure if it all seems a little wishy washy. This could be because it all looks so white, as it has been done all clean and vectorised on Illustrator.

I do like the logo being on top of the bottle cap though, and also the bottle cap being the colour that runs throughout the design. 

posters

 

Larger image on the poster?

Border?

I like how these have turned out, I think I will print them around A2 size, on gloss/silk or matt paper. I wanted to have the logo spot varnished, however in print you can only print onto silk/glossy paper for it to work properly and it isn't proper spot varnish. This doesn't matter, as effectively they are kind of mock ups. 

render logo

I can't work with the fruit! type only,

 

Talk with Lorenzo, 

  

After I had a small chat with Lorenzo, I left with a clearer head of what I needed to do and tips on how I could do them. These sketches were rough ideas of how I could plan out my boards, what was to go on them, and the type of layout that would be ideal. 

I had definitely been having problems with the logo, the advise of sketching a few down on paper roughly first was useful, and made it easier for me to start designing them a little better to see which ones worked best. 

Rough design sheets:

 Out of all of them, the idea of using a circle seemed best to use. Not only did it relate to some of the design context I had liked relating to logos (circular), but also, my idea of having the logo on top of the bottle cap, made the shape fit perfectly. 

I tested out more than one though:

I thought that using circular shapes would be relevant, as I had visualised it being also stamped on top of the bottle cap?

Here I was going for simplicity, the little 'o's were there to represent the seeds of a strawberry, but also become the form of the strawberry itself. 

However, I felt that this block colour strawberry had more of a better effect, and balanced out the logo well. I also like how the logo seemed pretty versatile, it could be a stamp?

From opinions I got, the line thickness of the circle should've been thinner, I agreed as it made the type stand out a bit more.

I experimented with using all of the fruit shapes, just as block colours and shapes. 

I think these work in black and white as well, I checked this just in case through production they had to be black and white for some reason. I like how these look, I think they would suit the design of my products. 

new logo

spot varnish? negative space where the type is, matt finish

I do like these logos, however, the only thing that is consistent throughout is the type and the name. Is this a problem? Also, I'm not so happy with the peach one, it just looks like an orange ball? But it doesn't look THAT bad?

I need to design a logo that can run throughout all of the fruits.