These are just some storyboards we put together to help visualise our video. We were going for a natural, authentic look, due to resources and limited knowledge of video at the moment, we thought it would be safe if we experiemented with our footage and aimed to create something that looked a little home made, a little rough round the edges.
F I N A L V I D E O
This is our final video.
Our aim was to encourage people to read more, our audience was
roughly between 8 - 17. We were trying to express the adventure
and fun that reading contained. Our initial idea was running along the lines
of representing the 'yellow brick road' in some way, seeing as it was
fictional, adventurous and inspirational for young people. Filming in
natural surroundings, e.g forrest? woods? seemed our best option, and being
inspired by 'Alice in Wonderland', we thought of recreating our version of
some sort of path made up from books. As if it were leading to her future, or,
simply a representation of the amount of books there are. For advertising purposes
perhaps just to draw people in, presenting our audience with an interesting,
slightly odd visual of a line of books.
Our original song we decided to go with was 'Like a Rolling Stone' by Bob Dylan,
with an idea of how the video was going to look, the 'home video', almost
vintage style really worked with this particular song. However, after a crit, it was said
that the song wasn't appropriate for this message we were wanting to send out, and
also our audience. The lyrics were actually very cynical and did not communicate
well. This was pretty unfortunate because the tune itself worked well with our video,
we then looked into finding a new song that would work collectively.
We chose to use 'Here comes the sun' by The Beatles, a classic song, that immediately
creates a happy atmosphere. It approaches our audience effectively with
positive connotations, peace, happiness and warmth. This is what we were trying to
communicate through the 'joy of reading'. It turned out, this song did actually work
well and the fact the last shot is actually of the sun, links nicely.
The style in which we edited the film, was done in a way to express playfulness. It
isn't serious or dull, we made it look old and rustic as well as adding a warm filter onto
it, exaggerating the sun. It almost looks like a home video, but secretly filming,
almost as if it could be escaping into the girls imagination.
I really like how it has turned out and hopefully it will persuade young people to give
reading more a try. Hopefully it could also attack those who just sit at home and watch
t.v, it could suggest the idea of reading a book outside, and communicate it as
appealing.
I am glad we chose to work with video, Sean wanted to work using film, and I was happy to
do the same. I found it an effective way to explore our aim, and also coincidently targeted
those who perhaps needed to read more, as they would be watching it on a screen at the time.
I also think, after researching a number of existing advertisements, that a good advert actually
can change and influence someone very well. If it is interesting, with good music, normally
it is memorable, therefore could have an impact.
