NEW BRIEF - proposed brief,

The brief, 


To produce and promote a box set containing a selection of Danny Boyle films (in their book form)


Concept/Proposition


To promote & entertain customers in and outside the book store (or chosen place) of the new box set release


Background


Research into existing book launches. 
Alternative film posters/book jacket designs. 
Packaging for box set. 
Promotion. 


Target Audience


15 - over? 


Tone of Voice 


Entertain, creative


Considerations


Print solutions? What method? How will it communicate across the range? What is the range?


Mandatory requirements


- A rationale
- Evaluation
- Screen & print range


Deliverables


A box set of books with design for book jackets and promotional material. Short rationale, evaluation. Presentation boards (issuu document). Body of research.