Sunday, 20 March 2011

YCN - developing 'An orchestra of flavours'





Chocolate peanuts...
I really wasn't happy with how these turned out, they just looked cheap and didn't really seem very Green and Blacks. On a positive note, they were small enough to arrange to a higher standard, they represent a birds eye view of an orchestra quite well. However, they just looked a bit rubbish, not a premium chocolate.



I then tried Lindt mini eggs, once the foiled was pealed off them, they did have a smoothness to them and I actually preferred the consistency of shape. However, looking  back, this doesn't really relate much to an orchestra layout. I also thought that the chocolate lacked a sense of intensity, perhaps something shinier would look better, the richness of Green and Blacks could then be communicated better.






Minstrels
Minstrels seemed a good choice, they were shiny, all the same shape (which now I thought looked better than a variety of shapes). I also thought, they worked well when producing the curved shape of the orchestra, it seemed very neat and more sophisticated, and because they were a darker shade of brown, seemed more chocolatey. I thought I had the final photograph to use, but realised that I needed to take it portrait so I could add text etc..

This was the final image I could use, with shading along the top and bottom adding a bit of organic, texture to the background, and also a brown photo filter applied in Photoshop, to make the overall image more intense.


I increased the width of 'an orchestra of flavours' so it fitted more alongside 'Pebbles'



Increased contrast, much more rich.I thought that the flavours being positioned on top of each other, sort of suggested that the product focused not on the variety, but that each bag of Pebbles would have one flavour inside. I changed the layout of the flavours, so they sat next to each other, like a sentence. Does this seem more like they are a collection of flavours in one product?

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