YCN - further development for promotional material, layout etc...

Illustration involved with chocolate? 

The tree represents the cocoa bean tree, each individual bean on it could be different colours that represent the flavours in the packet.

 This doesn't show any evidence of what 'pebbles' actually are, 

Fallen under the tree? representing freshness, organic, real chocolate beans. However, this looks a bit like soil? They don't link to the beans that are in the tree because they aren't the same colours/shapes etc...

strong image? 

photographically done? 

ANOTHER IDEA. 

the chocolate bars have a strip of colour that sits on the top of  the bar to represent what flavour it is. Could the design be something like this? 

Sean and I both agree, that the tree could work well. 

BUT

- there is no representation of the product

- no direct imagery of 'cocoa pebbles' (or 'pebbles')

- do the colours confuse viewers, as in, the chocolate is actually coloured? 

made the tree larger, so it sat more as a background image? Also changed opacity to 41%.

Text looks a bit lifeless?

what more can be done? 

change typeface?

(herculanum)

colour change? 

Out of these three, I think the dark grey works the best. The black seems a bit too harsh, and you can't really see the tree outline so there are just colours dotted around the place. 

We had discussed that this new product could be dark grey colours as appose to the brown that they usually use. This could distinguish the new product from existing products by Green & Blacks. Also, the colour scheme seems to work quite well, with the dark grey and the colours.

Thinking out of the tree, rough ideas